Hops not hate is a simple concept...
When a Hops Not Hate beer is brewed, the brewery donates 50% of it’s net profits of that particular beer to two charities of their choice – one local and one global.
The distributor/importer (if one is used) buys the beer and sells it on to retailers and follows the same principle of charity – donating to two charities of their choice, just like the brewery.
The retailer follows the same pattern and hence the beer generates local and global charity at every step throughout the entire supply chain.
This way, the consumer supports various charities simply by purchasing a Hops Not Hate beer. Charity made easy.
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the
brewery
donates 50% of their
profit to 2 charitiesthe
distributor
donates 50% of their
profit to 2 charitiesthe
retailer
donates 50% of their
profit to 2 charitiesthe
consumer
has, by buying the
beer,donated to all
the charities involved
in the process above